Brand Solutions

Build a customized campaign centered on one or more of our premium brands and reach your desired audience where they click. We offer a variety of innovative ad products including display media, e-newsletters, sponsorship and more to round out the media plan.

AD PRODUCTS AVAILABLE

Standard Display Media

Standard display media is defined by Rogers and the online industry as in-unit; non-expanding gif, jpg or flash files under 40k in size. Not all sizes are available on all sites.

Rich Display Media

Rich display media is defined as creative with a progressive load over 40k. There are several categories of rich display media including: in-unit, expandable, video, top layer and transitional. All rich media placements must be served by an approved 3rd party vendor.

Advertorial Boxes

Advertorial boxes are an excellent way to integrate an advertiser’s content, promotion or branding into the content of a site. Permanent placements sit adjacent to editorial, aligning the brand with content users trust.

Contest Listings

Contest page listings are among the most popular pages on our sites. These high traffic placements, comprised of an image and text, are sure way to communicate a contest or promotion effectively.

Audio/Video Gateways

An audio/video gateway is a 10 to 30 second audio or video ad that plays prior to the launch of an online audio stream. Radio, television or other video advertisements can be incorporated into the gateway.

E-Newsletters

E-newsletters highlight what is new and exciting on a site, directing users back to view more content. Deployment frequency, number of subscribers and available ads units varies by site.

E-Blasts

Rogers’ 3rd party e-blast deployments are an excellent opportunity to leverage our brands by sending customized marketing messages to subscribers who have opted-in. Deployment frequency is strictly limited to ensure a highly qualified, responsive list. We offer geo-targeting, creative and subject line test splits, personalization, suppression and seeds lists to further customize your deployment and maximize results.