NEW REAL ESTATE SEARCH ENGINE, ZOOCASA, LAUNCHES

TORONTO September 11, 2008 - Zoocasa is a new free Canadian real estate search engine that is designed to let consumers search homes for sale and also help them decide on the right one to buy.

Zoocasa understands that choosing a home is a personal and complex decision. In addition to evaluating the house itself, consumers care about the location – such as the neighbourhood’s attributes, local schools, the commute to work, or nearby amenities. Zoocasa enriches property listings available on the Internet by integrating customizable maps, the latest web 2.0 technologies, contextual information, and neighbourhood guides to support personal criteria considerations in the house hunter’s search and decision-making.

Zoocasa’s powerful search engine and intuitive user experience offer an easy way to navigate listings of homes for sale across Canada – by either clicking on a map or typing into a search box.  Consumers can search and research properties for sale making Zoocasa a smarter way to find the perfect home online.

Some of the key features that will help to make Zoocasa an indispensable tool for house hunters include:

• A large, interactive map showing listings in their full context including points of interest such as schools, local retail, hospitals and more
• The ability to narrow, widen or change a search by easily navigating on the map
• Efficient time-saving features such as the ability to search only new listing since a last visit to the site
• Ability to filter searches with words such as “fixer uppers”, “finished basements”, “in ground pools” “state-of-the-art kitchens” and other terms that people use to describe their homes
• Familiar neighbourhood names with detailed descriptions and aggregated links to more information on other sites
• Ability to track listing activity in a certain area by saving a search parameter and receiving alerts when new listings matching a user’s search criteria are added
• Ability to track listing activity for a particular property by saving a listing and monitoring changes to its details or status

The Zoocasa search engine connects potential purchasers with real estate brokers or agents by indexing and presenting summary detail for listings on the Internet and directing the house hunter to the original listing broker or agent web site for more information.

About Zoocasa

Zoocasa is a search engine that makes it easier to find a resale home by adding tools, contextual information and an intuitive user experience to listings of homes for sale across Canada.  For more information, visit www.zoocasa.com.

For further information, please contact:

Nyla Ahmad
Zoocasa
416-935-4306
nyla@zoocasa.com