Good Housekeeping

The Good Housekeeping brand inspires trust in its readers, both in print and online.  The web site leverages the brand’s icon status in the areas of consumer advocacy and quality assurance.  Good Housekeeping’s rich editorial tradition is continued on the web site, creating a virtual community of women sharing the same vision, values and view of what’s important in the world.

For millions of forty-something women — both leading-edge boomers and their younger, trailing-boomer sisters — Good Housekeeping is more than a magazine or a web site: it’s peace of mind. And for marketers who want to reach them, it doesn’t get better than that.

Targeting today’s modern woman 35-49, married with children. The GoodHousekeeping.com visitor is budget and value-conscious.