Kaboodle

  • 397,000 unique visitors per month
  • 992,000 page views/month
Source: 
comScore Media Metrix, All Locations, Oct - Dec 09

Kaboodle.com is the future of passionate social media shopping - after all, shopping is more fun with friends! Kaboodlers are engaged; they seek out products, compare prices and ask each other for opinions. Users create personal profile pages and comment on each other’s pages.  They plan for events and create wish lists.  Once the Kaboodle toolbar is downloaded, users can add items to their Kaboodle profile from any site.

Site Features: 
  • Browse & save technology - consumer can interact directly with advertiser products and save picks to personal lists.
  • Spread the word virally - email lists to friends & family, widget that can be shared, voting & polls
  • User interaction - users can comment on each other’s sites, add friends and create profiles
Sponsorship: 
  • Vertical Sponsorship
  • Roadblocks
Audience: 
Targeting women 14-44, Kaboodle.com reaches an engaged and passionate shopping audience.