Pool Expert

  • 182,000 unique visitors per month
  • 26 million page views/month
Source: 
comScore Media Metrix, All Locations, Oct - Dec 09

PoolExpert.com is a fully automated NHL fantasy hockey, MLB fantasy baseball and Formula 1online pool manager for individuals and organizations in both English and French. An extremely customizable site, visitors can explore a variety of options to earn points, view the progress of their players and teams, make comparisons to the competition, generate and print filterable reports instantly and engage in “trash talk” using the internal messaging system. With daily updates, visitors return again and again to see their player and team progress.

Site Features: 
  • Completely bilingual (English & French)
  • Instant updates
  • Pool forums
  • Internal messaging to specific competitors
  • Variety of reporting options
  • Quizzes
Sponsorship: 
  • Display advertising
  • eNewsletters & eBlasts
  • Custom sponsorship opportunities available upon request
Audience: 
The PoolExpert audience is made up of loyal sports fans who are affluent, educated and predominately male. The site has penetration in all regions of Canada, with the majority of its audience in the province of Quebec.